The Much Bunch Yoghurt
Story-Telling Competition
To coincide with the launch of the “Munch Time” storytelling competition - a nationwide search for the UK’s best children’s story writers – a Munch Bunch survey revealed that the best children’s bedtime story of all time is The Very Hungry Caterpillar. Richard was involved in compiling the following promotional material:
 
 

………..The Munch Bunch survey further revealed that although three quarters of parents read to their children, one in 10 say they have not done so for at least six months. However, eight in 10 believe reading books will help them become a well-rounded individual. Parents blamed household chores (35%), cooking dinner (31%) and long office hours (21%) for getting in the way of spending quality time with their children.

 
   

Dr Richard Woolfson, Child Psychologist, commented on the survey results, “As the survey shows, modern life often means families feel they do not have time to indulge in storytelling but it can be so rewarding. It inspires children’s imaginations while strengthening their attention span and creativity. For parents, it is the perfect way to spend precious quality time with their kids.

Jamelia , celebrity “Superstar” mum called on parents to put pen to paper and create their very own children’s story for the competition. She explained how much she enjoys storytime with her children,
“The Munch Time campaign is a great way to encourage mums and dads to spend time with their kids and share stories. I know my daughters love being told stories; they’re always thrilled by something I’ve made up for them, and it really seems to help with their reading, writing and creativity”.

In the studio, Richard and Jamelia gave literally dozens of radio interviews about the survey results and about the story-telling competition. There was also extensive press coverage.

(Click here for an example of the press coverage)

(Click here for an example of the radio interviews.)
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